It’s an overwhelming experience for first-time moms—standing in the baby food aisle at the grocery store wondering what in the hell to buy. With most kids, it’s an utter crapshoot on what they’ll like. Fruits, veggies, those weird meat-based “complete” meals.
And the alternative was to invest in your own blender, food processor, and canning materials like you’re Diane Keaton in “Baby Boom” (watch this movie if you haven’t yet—it’s a classic).
That is, until Alyson Eberle did all that for you. She’s the creator of Pure Spoon, a line of fresh, organic fruits and veggies made using HPP (high pressure pasteurization), an innovative packaging process that ensures the nutrition stays in the food. Developed with the help of a licensed pediatric dietitian and made in an allergen-free and certified organic facility, this delivery-based baby food purveyor has made it easy to go “back to basics” when it comes to feeding your baby.
MORE OPTIONS FOR MOMMIES
“I was determined to figure out a way to give all moms what I wanted but wasn’t available [to find]—fresh, organic, homemade meals for my baby that I didn’t have to make. Every. Single. Day. I dove into researching how I could offer this way of feeding to all parents across America. We just launched on Amazon Fresh, which delivers. I would have died and gone to heaven if this was available when my daughter was younger. This home delivery arm of Pure Spoon is secretly my favorite part of the business.
“The balance of work and motherhood is one I can say I struggle with every day. Some days I get it right, and some days I don’t and feel I let my daughter down. I am 42, and I’ve learned over the years that I’m unable to be a mom and a business owner at the same moment and do either/both well.
So because of this, I wear one hat or the other and I make sure both get the time and attention they deserve. Riley is six now and is old enough to understand and respect the work I do and the time it takes me to do it, which I think is a blessing. And she knows when I’m a mom, I’m a mom, and I don’t apologize to anyone for that.”
STAYING HOME POWER
“I tried being a stay-at-home-mom for about two weeks—it kicked my ass! Creating a business and operating it while it grows into a national brand, that’s nothing compared to what’s required for an awesome stay-at-home-mother.”
MOMENT OF DOUBT
“I vividly remember taking the elevator down to the first floor at the hospital when checking out after having my daughter and thinking, ‘Good Lord, now what? I have no idea what I am doing here!’”
FEEDING FOR THE FUTURE
“I always tell parents, you have to feed your baby food that tastes like what you want them to eat throughout life. So many little ones have a difficult time adjusting to the new textures and tastes of solid food. If you offer your baby fruits and veggies that are made with as little processing as possible, then not only are they getting a superior meal in terms of nutrition, they are also experiencing the way real “adult” food tastes—and this makes the transition to solid food more effortless.”
“Organized chaos with a lot of laughter and a lot of ‘pick up your toys.’”
RECHARGING THE BATTERIES
“I love nature. For me, sitting quietly on my patio with a really good margarita heals almost all. And you know that time—those few minutes before your child drifts off to sleep and they are quietly laying in your arms—that feeds my soul.”