When we launched Babyation a few months ago, I anticipated the usual startup challenges: supply chain, acquisition, and customer service. What I did not expect was to be confronted with tragedy after tragedy affecting women and parents across our country. From the gut-wrenching formula shortage and failed PUMP Act to the erosion of women’s agency over their own bodies, it is a lot for any of us to grapple with.
And as a company founded on the idea that women matter, and that their time and labor — physical and emotional — matter, these cascading issues hit home. We started Babyation not because we were passionate about breast pumps (though we are!) — but because we value women. Our pump is designed to help unlock more time, more energy, and more comfort.
Although we are still a small business, we are committed to leading by example and providing generous paid leave, unlimited PTO, and flexible work schedules for our small but mighty team — the vast majority of which are women and parents.
In addition to caring for our team, we strive to support organizations that directly impact women and parents in our local community and across the country: Baby2Baby, Mother’s Milk Bank of Austin, Nurses for Newborns, and St. Louis Breastfeeding Coalition. We are also proud of our Give Back program and will be awarding our first free pumps this month.
We know that this is just a start but we believe that together, these types of actions will lead to incremental change. That’s why, for the rest of July, we will be donating $100 for every pump purchased to Bedsider, an online birth control support network for women.
If you have any questions or feedback about what we can be doing to better support you, please don’t hesitate to reach out.